Saturday, March 21, 2020

Setting in The Bicyle Thief portrays Objective Realism essays

Setting in The Bicyle Thief portrays Objective Realism essays In the film Bicycle Thief directed by Vittorio De Sica portrayed objective realism through the use of the setting the film takes place in. Not on scene that De Sica shot was in a studio. Everything was filmed in the everyday streets of Rome. The story line of the film is very simple and without De Sicas technique of mise en scene, the film would not nearly as realistic or portray the emotion that the audience experiences. All of the events in the film appear to be reality and accidental. Furthermore, the workmans search of finding his bicycle brings in more added drama and feeling for the audience. Although, without the setting of the streets in Rome with everyday people walking around, the same emotions would not be experienced. The public shame that the father and son go through add to their tragic search throughout the streets and open-air markets. The boy accompanies his father throughout the whole film while following along at his side. When it starts to rain, the fath er and son search for shelter, which ends up being the side of a building and has little covering to hide under on the side. The son wears shorts throughout the entire film even when it is raining in this scene, which bring more emotion to his character. When they are walking through the large but filled streets, a very tragic feelings occurs. You experience feelings of feeling sorry for the little boy having to go through this as a child, and also the father who feels shame and belittled because of his son that looks up to him but feels that may no longer be the case anymore. The style and appearance throughout the film is ingenious on De Sicas part and brings the objective realism out. Every detail in the film brings a bigger meaning that you realize at the time. Whether the son is in front of the father, next to him or behind him, De Sica is carefully showing the audience things which they at the time do not realize or notice. E...

Wednesday, March 4, 2020

History of the First Credit Card

History of the First Credit Card Charging for products and services has become a way of life. No longer do people bring cash when they buy a sweater or a large appliance, they charge it. Some people do it for the convenience of not carrying cash; others put it on plastic so they can purchase an item they can not yet afford. The credit card that allows them to do this is a twentieth-century invention. At the beginning of the twentieth century, people had to pay cash for almost all products and services. Although the early part of the century saw an increase in individual store credit accounts, a credit card that could be used at more than one merchant was not invented until 1950. It all started when Frank X. McNamara and two of his friends went out to supper. The Famous Supper In 1949, Frank X McNamara, head of the Hamilton Credit Corporation, went out to eat with Alfred Bloomingdale, McNamaras long-time friend and grandson of the founder of the Bloomingdales store, and Ralph Sneider, McNamaras attorney. The three men were eating at Majors Cabin Grill, a famous New York restaurant located next to the Empire State Building, to discuss a problem customer of the Hamilton Credit Corporation. The problem was that one of McNamaras customers had borrowed some money but was unable to pay it back. This particular customer had gotten into trouble  when he had lent a number of his charge cards (available from individual department stores and gas stations) to his poor neighbors who needed items in an emergency. For this service, the man required his neighbors to pay him back the cost of the original purchase plus some extra money. Unfortunately for the man, many of his neighbors were unable to pay him back within a short period of time, and he was then forced to borrow money from the Hamilton Credit Corporation. At the end of the meal with his two friends, McNamara reached into his pocket for his wallet so that he could pay for the meal (in cash). He was shocked to discover that he had forgotten his wallet. To his embarrassment, he then had to call his wife and have her bring him some money. McNamara vowed never to let this happen again. Merging the two concepts from that dinner, the lending of credit cards and not having cash on hand to pay for the meal, McNamara came up with a new idea - a credit card that could be used at multiple locations. What was particularly novel about this concept was that there would be a middleman between companies and their customers. The Middleman Though the concept of credit has existed longer even than money, charge accounts became popular in the early twentieth century. With the invention and growing popularity of automobiles and airplanes, people now had the option to travel to a variety of stores for their shopping needs. In an effort to capture customer loyalty, various department stores and gas stations began to offer charge accounts for their customers which could be accessed by a card. Unfortunately, people needed to bring dozens of these cards with them if they were to do a day of shopping. McNamara had the idea of needing only one credit card. McNamara discussed the idea with Bloomingdale and Sneider, and the three pooled some money and started a new company in 1950 which they called the Diners Club. The Diners Club was going to be a middleman. Instead of individual companies offering credit to their customers (whom they would bill later), the Diners Club was going to offer credit to individuals for many companies (then bill the customers and pay the companies). Previously, stores would make money with their credit cards by keeping customers loyal to their particular store, thus maintaining a high level of sales. However, the Diners Club needed a different way to make money since they werent selling anything. To make a profit without charging interest (interest-bearing credit cards came much later), the companies who accepted the Diners Club credit card were charged 7 percent for each transaction while the subscribers to the credit card were charged a $3 annual fee (begun in 1951). McNamaras new credit company focused on salesmen. Since salesmen often need to dine (hence the new companys name) at multiple restaurants to entertain their clients, the Diners Club needed both to convince a large number of restaurants to accept the new card and to get salesmen to subscribe. The first Diners Club credit cards were given out in 1950 to 200 people (most were friends and acquaintances of McNamara) and accepted by 14 restaurants in New York. The cards were not made of plastic; instead, the first Diners Club credit cards were made of paper stock with the accepting locations printed on the back. In the beginning, progress was difficult. Merchants didnt want to pay the Diners Clubs fee and didnt want competition for their store cards; while customers didnt want to sign up unless there were a large number of merchants that accepted the card. However, the concept of the card grew, and by the end of 1950, 20,000 people were using the Diners Club credit card. The Future Though the Diners Club continued to grow and by the second year was making a profit ($60,000), McNamara thought the concept was just a fad. In 1952, he sold his shares in the company for more than $200,000 to his two partners. The Diners Club credit card continued to grow more popular and didnt receive competition until 1958. In that year, both American Express and the Bank Americard (later called VISA) arrived. The concept of a universal credit card had taken root and quickly spread across the world.