Disadvantages of Globalization Essay

One of the disadvantages of globalization is the over-standardization of products through global branding. Using Emirate Airline to illustrate this point, globalization will means that their services are standardized which aim to serve all customers. They would lose their uniqueness of the business culture after they go global. Also, the over-globalization will result in the lack of creativity and product diversity Hongladarom (2002), Zekos (2004). Moreover, globalization can also create diseconomies of scale as not all countries have the same growth and economic cycle. For example, Emirate may operate very well in the Middle East and Europe market but expanding into Asia or America market will reduce their profit. This could be due to difficulties of coordinating activities in those new markets or the culture differences. It is also important to note that globalization will cause de-industrialization and high unemployment in the domestic market. Empirical evidences included: Mello (1997), Rodrik (1996), Fagerberg (1994).

Bromination of trans-cinnamic acid Essay

Abstract The bromination of trans-cinnamic acid was completed to determine dibromide’s stereochemical structure and its mechanism. After the addition of bromine to trans-cinnamic acid, the product was identified by its melting point and infrared spectrum resulting in erythro-2,3-Dibromo-3-phenylpropanoic acid after comparing similar properties. Introduction In this lab, the bromination of trans-cinnamic acid was completed to determine dibromide’s stereochemical structure, and from there determine whether the reaction is carried out by the usual bromonium ion mechanism or a different mechanism. This is important in the determination of dibromide’s stereochemical structure, as a mechanism can be affected by changing a reactant’s structure. Cinnamic acid was used in this lab because as a naturally occurring compound, it has many different uses. It is used as a flavoring, in perfumes, and is a source to a large number of other natural substances. Cinnamic acid is helpful in providing flowers with their bright colors, butterflies with their colorful wings, and gives fall leaves their distinguishable color. These examples reveal the day-to-day uses of cinnamic acid, and shows that the addition of bromide to this particular acid is nothing extremely complex or an uncommon chemical compound, it is easily obtainable. After the addition of bromine to trans-cinnamic acid, the product is identified by its melting point and infrared spectrum. The product could be erythro-dibromo, threo-dibromo, or a combination of both. Although obtaining a product consisting of both erythro and threo is possible, it results in an impure substance with a broad melting point range that contrasts pure dibromide. These particular compounds of erythro and threo are named as such to distinguish their two chiral centers, but no plane of symmetry. Both of these compounds are derived from simple sugars, erythrose and threose (Figure 1). Figure 1. Structures of Erythro and Threo Products Compared to Erythrose and Threose After completing the addition of bromine ion acetic acid to a solution of trans-cinnamic acid in the same solvent, the product that is obtained can be identified by comparing the properties of erythro-2,3-Dibromo-3-phenylpropanoic acid and threo-2,3-Dibromo-3-phenylpropanoic acid. Results and Discussion Melting Point: The melting point was determined to be 202 °C, which is extremely close to the literature value of erythro-2,3-Dibromo-3-phenylpropanoic acid, 204 °C. This is the first indicator that the product obtained possess a stereochemical structure resembling erythro-2,3-Dibromo-3-phenylpropanoic acid. Infrared Spectrum: The Infrared Spectrum’s collected from the starting material and the product look almost identical, with functional groups C=O(1700 cm-1), O-H(3300-2600 cm-1), and C=C (1680-1640 cm-1) present. Mechanisms: Although a variety of mechanisms can be suggested for the addition of bromine to an alkene, the addition of bromine to the C = C in our final product illustrates an anti-addition. Experimental The reaction was done in the fume hood with proper safety gloves on throughout the entire experiment. 10.0 mmol of trans-cinnamic acid was combined with 6.0 mL of glacial acetic acid with a stirbar in a 50 mL round-bottom flask. The round-bottom flask was placed on a magnetic stirrer with a separatory funnel over the flask with the stopcock closed. 8.2 Ml of 1.25 M solution of bromine in acetic acid was poured into the separatory funnel and stoppered immediately. After starting the stirrer, the bromine/acetic acid solution was added in 5 portions once the color had faded to a light orange, about every 6 minutes, totaling 30 minutes for this process. Once the last addition of the bromine solution was added, the reaction stirred at 50 °C for 15 minutes. At the end of the 15 minutes,  cyclohexenes were added drop wise while the stirring continued until the solution was colorless. To separate, the mixture was cooled in ice water until crystallization was observed. Through vacuum filt ration, the solid product was collected and rinsed with portions of ice cold water until the odor derived from the acetic acid had disappeared. The 2.3-dibromo-3-phenylpropanoic acid was dried in order to measure its melting point. References 1 Experiment is a modified version of an experiment found in: Lehman, J.W. Operational Organic Chemistry: a problem-solving approach to the laboratory course, 3rd ed., Prentice-Hall, Upper Saddle River, New Jersey, 1999. 2 www.sigmaaldrich.com 3. www.chemicalbook.com

A Report Into Consumer Behavioural Theory

Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line. A Report Into Consumer Behavioural Theory Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line.

Small pox and letter bombs Essay Example | Topics and Well Written Essays - 500 words

Small pox and letter bombs - Essay Example However, in the hands of a terrorist group, the most effective method to cause a massive outbreak would be to launch a covert attack using airborne methods. According to Pavlin (1999), a covert attack that exposes people to the smallpox virus, spores is the most likely scenario the world can encounter in the case of a bioterrorism attack (p. 532). The robust nature of the smallpox virus makes it possible to be disseminated through the air as an aerosol. Thus, chances of the virus spreading from one person to the other through the air are very high. Covert attacks may result in the massive outbreak of the disease after about two weeks of incubation. In order for the potential terrorist to cause a major outbreak of smallpox, they would firstly, weaponize the virus. Weaponization includes making sufficient quantities of the virus in stable forms. Covert attacks would have more effects because the outbreak goes completely unnoticed. The use of air-borne route to deliver the virus is still the most effective because low cost and easily accessible equipment can be used to produce aerosol with small particles. In ideal scenarios, the particles can remain in the air for longer durations and easily enter the lungs of people. Since the method is airborne massive outbreaks may be achieved (Klietmann & Ruoff, 2001). Other than bioterrorism, letter bombs are the other terrorist threats facing people. Historically, the likelihood of a person receiving a letter containing suspicious substances or device is low. However, it is important to remain very vigilant for suspicious packages because they may contain a mail bomb or any other threat. Many indicators can help identify suspicious letters or packages. It is worthy to check the size of the letter or package. Large packages are suspicious of such threat but flat, and thin envelopes may rarely contain the threat of a bomb (Burke, 2006). Checking

Networking Coursework Example | Topics and Well Written Essays - 750 words

Networking - Coursework Example This project is vital to outlining a new network configuration that improves the current network system. The project will promote the achievement of the end users requirements by ensuring a consistent and reliable network that is accessible at any given time. Also, ensuring consistent data encryption is vital for the network system security.  The current network structure has undergone multiple changes since its instigation aimed at improving it over time. The prior network was not up to the standards that could support the expectations of the network system end user. The preceding network design was considered unstable and slower in communication response time. This is because the prior network configuration was not centralized to a single network administrator that would manage the access grants for the end user accessing the internet (McNab, 2008).  The main factors to be considered in the design and development of this network include elements like the budget costing which wi ll be allocated for ensuring data security through encryption and data back center. The cost will include the manpower for installing a new server to facilitate data backup and storage services. The compatibility of the proposed network components with other sections of the network arrangement is viable since adding a server for data storage and security plus configuring the router. The external backup server will ensure the availability of resources which subsequently maintains consistent system usability.

Mariah Carey and Janet Jackson Essay Example | Topics and Well Written Essays - 250 words

Mariah Carey and Janet Jackson - Essay Example This paper tells that while the theme or content of Carey’s music is mainly centered on love, Jackson is the Mother Teresa of the entertainment scene covering topics on self-actualization and feminist and political bearing. It has to be noted however that both claim to perform autobiographical music, leading to the next focus of comparison; symbolism. In a total contrast from the aforementioned themes, Jackson evolved herself into the erotic queen of pop, while Carey seemed much comfortable cutting the image of a teen-pop sensation. Most people are usually not preoccupied with the vocal ranges of their favorite singers. This can however not be ignored here considering the fact that Mariah is as chirpy as the bird that woke you up this morning, winning accolades and numerous polls thanks to her 5-octave vocal range. How does Jackson compare? She has a smooth soprano 3-octave vocal range that is complemented to great effect through emotional and poetic content. Away from their v ocal cords, Mariah is less adventurous towards other areas of entertainment albeit being versatile in terms of genre exploration. Jackson on the other hand not only explores other genres in her music but has also tried her hand in several movies. Finally, the two songbirds have had similar career paths characterized by peaks and dominance, recession and the astounding and successful comebacks.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Summary of Margaret Newman's and Rosemarie Parse's Grand Theories of Essay

Summary of Margaret Newman's and Rosemarie Parse's Grand Theories of Nursing - Essay Example The development of grand nursing theories helped to distinguish the discipline from the medical model, catalysed the extensive growth of nursing knowledge, and provided a framework for organizing nursing knowledge and nurse education curricula. Further, grand theories offer an alternative to practising solely on the basis of tradition or intuition, thus helping to professionalize nursing practice. Thesis Statement: The purpose of this paper is to summarise Margaret Newman’s and Rosemarie Parse’s grand nursing theories, examining their aim, their application to patient care and nursing, their key elements, and their strengths and weaknesses. Margaret Newman’s Theory of Health as Expanding Consciousness Margaret Newman’s 1990 theory of health as expanding consciousness arose from her insights on long-term illness. She believed that through the invalid’s expansion of consciousness, they gained a deeper appreciation for life and more meaningful relation ships. This abstract model required recognition of the life pattern, acceptance of illness as part of the life pattern, and health as an expansion of consciousness. The pattern of expanding consciousness evolves irrespective of the form or direction it may take. Through this realization, illness and disease lose their demoralizing power (Rich, 2011). The theorist believed that the focus of nursing is on the nurse-patient relationship. Pattern-recognition is the key element of nursing practice and interventions. The more expanded the consciousness of the nurses, the more readily they are able to enter a transformative relationship with clients, to help the latter regain health by minimizing disease and emphasizing health (Newman, 1999). The purpose of this theory of health as expanding consciousness, is to underscore the human experiences of transformation through time and space to a more highly organized pattern of the whole. Newman’s perspective of health and illness as a un itary process moving through variations of order-disorder, was built on Rogers’ 1970 life process model with a holistic and unitary view of humans, and from Young’s idea of the acceleration of evolution of consciousness. According to Newman, consciousness pertained to all information of a system that related to its capacity to interact with its environment. â€Å"Consciousness as the essence of all things that exist, including humans† (Kim, 2006, p.297), is a part of time and space, and is reflected in movement. Newman’s theory considers health as a synthesis of the fusion of disease and non-disease, that is health consists of both wellness and illness. Disease and nondisease form â€Å"a larger wholeness that takes on a new and different form that is not diminished by illness† (Rich, 2011, p.290); this health creates a more inclusive consciousness. Therefore, the key characteristics of Newman’s theoryare: Health includes illness or patholgy ; these pathological conditions are a manifestation of the total pattern of the individual; the pattern of the individual that eventually establishes itself as pathology existed as a primary feature before the occurrence of structural or functional changes; by removing the pathology the individual’s pattern cannot be changed; â€Å"if becoming ill is the only way an individual’s pattern can manifest itself, then that is health for that person†

Security Risk Management Plan Essay Example | Topics and Well Written Essays - 1500 words

Security Risk Management Plan - Essay Example It is a continuous ongoing process throughout the project life, and it includes process of planning, identification, analysis and finally monitoring and control. With new risk identified with time these processes are updated. With the Rural Internet Kiosk, quite a number of risks are assessed to happens along the setting up of the whole organization and is mainly divided into four; the general management, personnel policies, insurance and general protection against fraud, terrorism and many other potential threats. The potential risk focused at the main four areas need senior management consideration because they will end up affecting the final project production, because for a organization to be secure and firm it need good management, with good management comes good personnel policy for the employees, both employee and whole organization insurance and finally the general protection from harm e.g. theft, fraud, robbery. This plan clearly shows how these stated risks are considered a nd the finally actions taken to monitor them for the successful running of the Rural internet kiosk to benefit the whole community. This process of identifying and documenting these events that pose this major threats to the outcome of the rural internet kiosk is just the first step. It’s of a vital importance to monitor all risks on a scheduled basis by a risk management team and finally give a report on the project status. RISK MANAGEMENT STRATEGY The risk management strategy is divided into 3 parts, these are risk identification, risk responsibility and risk response. Risk identification is where the risk is selected, the responsibility is where this particular risk is distributed to different stakeholder and response are the steps taken to monitor the risk . BASIC PROJECT MANAGEMENT RISKS AND TRAINING RISKS GOOD MANAGEMENT Rural internet kiosk should have a strategic plan and effective leadership that will make sure that the organizational resources are closely aligned to accomplish the organizational mission, all its staff and other volunteers are fairly treated to comply with rules and regulations. Joe the Chief executive officer will be in charge monitoring all the risk related to management. With all the risk considered, the role of the Board and its executives are defined and respected, us the executive director appointed as the manager of the organization’s operation the board will be focused on policy and planning. The board of directors will be recruited, selected and employ the executive director providing clear expectations and qualifications of the position including reasonable compensation . UP-TO-DATE, REVIEWED PERSONNEL POLICIES: It’s good practice for every organization to have up-to date policies that guide the various relationships between staff and management. Ann who is in charge of Human resource department will monitor risk that affect human personnel. From heuristics, it’s clearly noticed that lawsuits rega rding harassment, wrongful termination and discrimination, salary actions and disagreements about promotions are on the increase. For this Rural Internet Kiosk, parties to this lawsuit will include the management and the organization members. It’s also good practice that these personnel policies should be reviewed at least once a year by experts about all of the

Strategic Transformation of Ford Motor Company Assignment

Strategic Transformation of Ford Motor Company - Assignment Example Ford Motors is a leading global automaker company based in the United States. In recent years, through sustained strategic direction and leadership, the company has positioned itself among the world’s leading companies in the automobile industry. Porter’s five forces model consists of elements such as bargaining power of buyers, bargaining power of suppliers, the threat of substitute products, threats of new entrants and competitive rivalry within an industry. The five forces are illustrated accordingly. Bargaining power of suppliers in relation to industry context can be examined by assessing certain determinants such as labor, services, and raw materials among others (Karagiannopoulos & et. al., 2005). The power of the suppliers depends on the efficiency as well as the inefficiency of the market forces (Purdue University, 2010). With regard to Ford Motors, the bargaining power of suppliers in the industry is quite high. It has emerged as a major threat for the automaker companies globally in cent years. However, Ford has been able to devise prudent strategies to significantly mitigate the threat of supplier power. For many parts suppliers, Ford is a key organization to obtain sustained contracts in the long run. Thus, any discontinuation of the requirements of Ford might be quite difficult for the supplier companies to deal with. Ford has trimmed down its number of suppliers from 3300 to around 1600 in the past decade as a part of its strategy to solidify a relationship with suppli ers and improve its grip on the suppliers bargaining power (Dornbach-Bender & et. al., 2009). Bargaining power of buyers signifies the impact that the customers provide on the profitability of a business organization. The buyers in the market have more powers when certain specified conditions meet such as an industry has a number of companies delivering the products thus facilitating the buyers with varied choices in terms of companies and products.

A Life That Almost Happened Lab Report Example | Topics and Well Written Essays - 1250 words

A Life That Almost Happened - Lab Report Example It listed jobs in food service, supermarket cashier, but the mere fact that he had a resume at all is evidence that he had set goals and ambitions. It tells the story of potential- the story of a life that almost happened. After graduating from North High School in 1999, Alfonso moved out of his mother's house in the government project where he grew up, instead, he went to work, driving a delivery truck for Albuquerque Tortilla. Even then he wanted to be more than a delivery boy. For a while, Alfonso had considered going into the Marine Corps, but decided instead to go to college once he paid off his truck. In the meantime, he moved in with his sister, Miriam Celaya, and her two children. On Saturday afternoon, March 10th 2001 Alfonso had gone to his friend Rafael Espinoza's house at 31st Avenue and Washington Street. Rafa was 20 then with three kids, twins on the way, a wife and a girlfriend on the side. He said that he's not a bad guy and that he's stayed away from gangs and drugs. But Alfonso's family isn't convinced, either, so on that Saturday Alfonso has to go to Rafa's house, because Miriam doesn't approve of the friendship and doesn't want Rafa in her home. Late that afternoon, Alfonso and another friend, Narvel Murrieta, headed towards Rafa's house in Alfonso's white pickup. Narvel had arrived in Phoenix less than two weeks ago from a small ranching community called Pantanito, in Magdalena, Sonora, where Alfonso's family also has a home. Alfonso has offered to show Narvel around, and help Narvel get acquainted with life in Phoenix. They arrived at Rafa's small gray house around 4:30. Then the three men talked outside for a while about their plans for the evening. Narvel has never been out in Phoenix, and wants Alfonso to show him around. Today was also Rafa's girlfriend's 21st birthday. The trio makes tentative plans to meet up later in the evening to celebrate. Then they headed to the nearby house of Rafa's cousin, where Rafa plays the accordion, while the cousin gives Alfonso a guitar lesson. Then Alfonso and Narvel leave for their house while Rafa called his girlfriend Estrella, to make plans to celebrate her birthday. While at the same time, not far from Rafa's house, 18-year-old Jesus Maris pumps gas at the Texaco, a black man selling jewelry, a watch, some bracelets, chains and a semi-automatic handgun approached him. The man wanted $100 for the gun, but Jesus talked him down to $40. He hoped to sell the gun for $100 himself and make some money. Jesus heads home around 6 p.m. and gets ready to go out for the evening. Jesus would later tell investigators, that the purchase of the gun was more a product of chance and opportunity than anything else. As dinnertime approached at the Celaya house, the family sent Noel Caudillo, one of the brothers to get hamburgers from Carl's Jr. hamburgers. After dinner, Narvel and Alfonso left together, and didn't tell the family where they're headed. It was the last time Alfonso's mother would see her youngest son alive. Around the same time, Jesus Maris, Omar Mendez and his brother Antonio had just finished drinking a couple of beers at Omar's apartment in Mesa. They headed to a party. There, they met up with another friend and had a few more drinks. About a half-hour later, the four cruise toward Phoenix in a Chevy pickup. While Alfonso and Narvel, Estrella and her two friends, and Rafa's 15-year-old sister all arrived at Rafa's house. They got into two cars, heading out for an evening at the Mexican

Aesthetic Education Essay Example for Free

Aesthetic Education Essay Friedrich Schiller wrote Letters on the Aesthetic Education of Man in 1793 for his friend the Danish Prince Friedrich Christian who had provided him with a stipend to help him through an illness. In 1795 the letters were published and the provide a worthwhile consideration of the nature of Aesthetics for us still today. The collection of twenty seven letters is not an easy read but it is worth persevereing to gain the insights of this great poet and playwright, friend of Goethe and inspiration for Beethoven and many artists, particularly in the Romantic era. The book touches upon a broad range of topics, some of which you do not normally associate with aesthetics. However the letters do consider the nature of Beauty and its relationship to art and man. For Schiller beauty seems to arise as a synthesis between opposing principles whose highest ideal is to be sought in the most perfect possible union and equilibrium of reality and form(Letter XVI, p 81). Schiller also discusses the nature of the ideal man and how the impulse for play interacts with mans nature, especially his rational and sensuous aspects which form a juxtaposition within him. This juxtaposition is discussed at length with a synthesis described in terms that suggest a transcendance that culminates in our very humanity (Letters 18-20). Man and his nature is important to Schiller as his reason, but The first appearance of reason in Man is not yet the beginning of his humanity. The latter is not decided until he is free, (Letter XXIV, p 115). Through discussion of the work of art and the fine arts Schiller brings us closer to a conception of what art means to man and how important Homo Ludens is as a conception of man. Schiller admired classical Greece and its art and saw the role of history and freedom important in the discussion of the nature of art. Above all both as a poet and a thinker Schiller held the ideal of freedom to be sacrosanct. According to Schiller, freedom is attained when the sensual and rational in man are fully integrated but his aesthetic disposition is seen as coming from Nature. These letters provide a rich vein of ideas from which the thoughtful and attentive reader may find inspiration in consideration of the aesthetics and the nature of the work of art. Friedrich Schiller menulis Surat Pendidikan Estetika Manusia pada tahun 1793 untuk rakan Christian Friedrich Putera Denmark yang telah disediakan dengan wang saku untuk membantu beliau sakit. Pada tahun 1795 surat telah diterbitkan dan memberi pertimbangan berbaloi sifat Estetika untuk kita masih hari ini. Koleksi 27 surat tidak read mudah tetapi ia adalah bernilai persevereing untuk mendapatkan pandangan penyair dan pengarang drama hebat ini, rakan Goethe dan inspirasi untuk Beethoven dan ramai artis, terutamanya di era Romantik. Buku ini menyentuh kepada pelbagai topik, ada yang anda tidak lakukan biasanya bersekutu dengan estetika. Walau bagaimanapun, surat mempertimbangkan sifat Kecantikan dan hubungannya dengan seni dan manusia. Untuk kecantikan Schiller nampaknya timbul sebagai sintesis antara prinsip lawan yang tertinggi sesuai perlu dicari dalam kesatuan mungkin yang paling sempurna dan keseimbangan realiti dan bentuk (Surat XVI, p 81). Schiller juga membincangkan sifat manusia yang ideal dan bagaimana dorongan untuk permainan berinteraksi dengan alam semula jadi, manusia terutamanya aspek rasional dan sensasi yang membentuk saling bertindih dalam dirinya. Saling bertindih ini dibincangkan dengan panjang lebar dengan sintesis diterangkan dari segi yang mencadangkan transcendance yang memuncak dalam kemanusiaan kita (Huruf 18-20). Manusia dan alam adalah penting untuk Schiller sebagai alasan beliau, tetapi Kemunculan pertama sebab dalam Man tidak lagi permulaan kemanusiaan. Terakhir ini tidak memutuskan sehingga dia adalah percuma, (Surat XXIV, ms 115). Melalui perbincangan kerja seni dan seni halus Schiller membawa kita lebih dekat kepada konsep apa yang seni ertinya kepada manusia dan betapa pentingnya Ludens Homo adalah seperti konsep manusia. Schiller dikagumi klasik Greece dan seni dan melihat peranan sejarah dan kebebasan penting dalam perbincangan yang bersifat seni. Atas semua kedua-dua sebagai penyair dan pemikir Schiller diadakan ideal kebebasan untuk menjadi boleh dipertikaikan. Menurut Schiller, kebebasan dicapai apabila sensual dan rasional dalam manusia bersepadu sepenuhnya tetapi pelupusan estetik beliau dilihat sebagai datang dari Alam. Surat ini menyediakan darah yang kaya dengan idea-idea dari mana pembaca yang bernas dan penuh perhatian boleh mencari inspirasi dalam pertimbangan estetik dan sifat kerja seni. PENDAPAT NO 2: Although this type of reading can be challenging for the modern reader, I thoroughly enjoyed this thought-provoking book. If you enjoy philosophy and subscribe to a personal philosophy that an appreciation of beauty and learning through play are valuable, Schiller will appeal to you. Walaupun ini jenis membaca boleh mencabar bagi pembaca moden, saya telitimenikmati buku ini memprovokasi pemikiran. Jika kita menikmati falsafah dan melanggan kepada falsafah peribadi bahawa menghargai kecantikan dan pembelajaranmelalui permainan adalah berharga, Schiller akan merayu kepada kita. PENDAPAT NO 3:SUMMARY A generic summary of the argument in Friedrich Schiller’s Letters on the Aesthetic Education of Man would be: in order for a person to become a moral and rational being she must pass through an aesthetic education in which she harmonizes with herself and thus becomes Free to exercise her rational will univocally. The passage often quoted as a summation of Schiller’s major theme in this work is: â€Å"It is through Beauty that we arrive at Freedom. † This passage, since I first encountered it, has been one of the few essential thoughts I carry with me through life. My superficial knowledge of Schiller, through only this famous quote and the above general argument, has had a disproportionate effect on me. When Conor Heaton, a friend from Chicago, recommended Schiller’s Letters to me, I was thrilled for the opportunity to read the entirety of the work and to test my own personalized version of the idea against Schiller’s initial conception. Schiller, a German Romantic dramatist, poet, and essayist, wrote his Letters during the height of France’s Reign of Terror. Like so many other Romantic thinkers across the globe, Schiller cried for joy at the French Revolution’s liberation of the human spirit. But, like artists and thinkers generations before and after him, Schiller suffered great disappointment in the aftermath of the revolution when power and fear destroyed the ideals of Justice and Freedom that had sparked the revolution. In some ways his argument stems from the idea that if the revolutionaries were perfectly educated in the ideas of aesthetics they would have been able to escape their own power struggles and thus have been able to create a Just and Free French State. Instead, the French Revolutionaries, whose only education on and exposure to government came from the monarch they so despised, exponentially replicated the atrocities of the very kind they dethroned. In doing so they turned the country into an irrational, immoral mess. It is a theme not isolated to 1790’s France, and though Schiller was influenced by the events of his time, he is also picking up an ambitious argument first articulated in the Western tradition two thousand years before his time. The idea of an aesthetic education as essential to a moral and rational life was originally Plato’s. In setting out to create the ideal civilization in his Republic, Plato’s characters conclude that banning books and particular artists (including Homer) will be necessary to ensure that young men are properly trained to appreciate Beauty. Plato’s characters felt that scenes from The Iliad about conniving and jealous gods were bad influences on young men, who may look to the gods as examples. And works that espoused ideas or styles that did not create the harmony in the soul essential to becoming a fully realized Moral man were not worthy of being taught. While laying the groundwork for regarding Beauty as essential to the human experience, Plato also put forward the first argument for censorship. (If one finds themselves scoffing at this idea or comparing Plato to Hitler, it may be wise to remember that a major component of America’s current education system assumes that those being educated cannot decipher the language and tone of Huckleberry Finn without intolerable harm, or read of Holden Caulfield’s rampant moral downfall and sexual escapades without falling into decadence, and that 12 year olds cannot be closer than 100 yards from a condom without instigating rampant uncontrolled sexual orgies. Plato’s excuse is that he didn’t have the benefit of thousands of years of education research proving his instincts incorrect.) Schiller never grounds his ideas by discussing or suggesting particular texts that may be suitable for an aesthetic education. His tendency to speak in shifting abstractions has cost him a more prominent position in the greater philosophical tradition. But if The Aesthetic Education of Man is read as it was written – as an artist trying to convince the world that Art and Beauty are essential to a Free and Moral civilization – then it is a wonderful and essential work whose philosophical consistency is far less important than its general spirit. Schiller’s argument itself is also only a small component of why this text is so engaging. He never stops reaching. His every sentence embodies the Romantic belief that truth, pure Truth, is at our fingertips, and with persistence It can be held in our palms. His style fluctuates between art and philosophy. Schiller has no fear of spreading his ideas, and his grandiose style represents perfectly the abundance of thought that was flowing out of Romantic Germany during his lifetime. He makes grand and provocative historical claims: â€Å"The Romans, we know, had first to exhaust their strength in civil wars . . . before we see Greek art triumphing over the rigidity of their character . . . And among the Arabs too the light of culture never dawned until the vigor of their warlike spirit had relaxed (58). † He states complex ideas in beautiful little statements: â€Å"We know that Man is neither exclusively matter nor exclusively spirit. Beauty, therefore, [is:] the consummation of this humanity (77). † And there is much more beyond this in Schiller’s Letters. He propounds a theory of Beauty and just how it can harmonize mankind and allow moral and rational men to flourish, and so on.

Synchronization Of Federal And Dod Procurement Policies And Ethical Standards Essay Example for Free

Synchronization Of Federal And Dod Procurement Policies And Ethical Standards Essay The United States is not just admired of its technological advancement, its economic status and its military power but also of its sound and tight laws including its internal rules and regulations covering government agencies. In the case of the Department of Defense, Federal Laws and rules were kept updated as much as possible in the sense that revisions of internal policies were carried out. New versions of rules and regulations kept on coming in with reference to new laws or executive orders being approved and released. The biggest problem however, as it has also been with other agencies is that there is indeed a lack of strict implementation of such rules and regulations. This problem is proven by the increasing number of fraud cases in the procurement transactions undergone by the DOD. In order for us to find the flaw on the implementation system, let us evaluate the performance of the agencies wherein policy implementation on DOD were being delegated and entrusted. These agencies were not merely responsible for the implementation of the policies and procedures, specifically on procurement process but also for its monitoring. Let us closely look into the Office of the Government Ethics which is, according to Executive Order 12731, will be responsible for the administration of Principles Of Ethical Conduct For Government Officers And Employees. Specifically, EO 12731 (Section 201) should be administered by: (a) Promulgating, in consultation with the Attorney General and the Office of Personnel Management, regulations that establish a single, comprehensive, and clear set of executive-branch standards of conduct that shall be objective, reasonable, and enforceable. b) Developing, disseminating, and periodically updating an ethics manual for employees of the executive branch describing the applicable statutes, rules, decisions, and policies. (c) Promulgating, with the concurrence of the Attorney General, regulations interpreting the provisions of the post-employment statute, section 207 of title 18, United States Code; the general conflict-of-interest statute, section 208 of title 18, United States Code; and the statute prohibiting supplementation of salaries, section 209 of title 18, United States Code. d) Promulgating, in consultation with the Attorney General and the Office of Personnel Management, the regulations establishing a system of nonpublic (confidential) financial disclosure by executive branch employees to complement the system of public disclosure under the Ethics in Government Act of 1978. Such regulations shall include criteria to guide agencies in determining which employees shall submit these reports. (e) Ensuring that any implementing regulations issued by agencies under this order are consistent with and promulgated in accordance with this order.  The main point of determining the responsibilities of the Office of the Government Ethics is to have a clear basis of determining who is supposed to be overseeing the ethical policies and the implementation thereof. Since this office has been specially designated for such a responsibility, it is expected that it should have specially designed delegation and communication tools of coordinating such policies to other agencies under it. The methods are clear: promulgation, delegation, consultation and dissemination of the policies and procedures with other agencies and of course DOD is not an exemption. It is therefore but fair to conclude that communication tools and the power to use them are available at anytime for the Office of the Government of Ethics to use for synchronizing policies throughout all agencies. Section 301 of Executive Order 12731 specifies how synchronization of ethical policies and standards should be done through the specifications of the responsibilities of the Office of the Government of Ethics. This section directs the agency to : a) Supplement, as necessary and appropriate, the comprehensive executive branch-wide regulations of the Office of Government Ethics, with regulations of special applicability to the particular functions and activities of that agency. Any supplementary agency regulations shall be prepared as addenda to the branch-wide regulations and promulgated jointly with the Office of Government Ethics, at the agencys expense, for inclusion in Title 5 of the Code of Federal Regulations. (b) Ensure the review by all employees of this order and regulations promulgated pursuant to the order. c) Coordinate with the Office of Government Ethics in developing annual agency ethics training plans. Such training shall include mandatory annual briefings on ethics and standards of conduct for all employees appointed by the President, all employees in the Executive Office of the President, all officials required to file public or nonpublic financial disclosure reports, all employees who are contracting officers and procurement officials, and any other employees designated by the agency head. d) Where practicable, consult formally or informally with the Office of Government Ethics prior to granting any exemption under section 208 of title 18, United States Code, and provide the Director of the Office of Government Ethics a copy of any exemption granted. (e) Ensure that the rank, responsibilities, authority, staffing, and resources of the Designated Agency Ethics Official are sufficient to ensure the effectiveness of the agency ethics program. Support should include the provision of a separate budget line item for ethics activities, where practicable. The enumeration of such responsibilities appears to be just a matter of written rules for federal agencies. This is especially in the procurement process where more and more people are getting involved in procurement fraud. Every year, millions and millions of dollars are being recovered by the Department of Justice for running after the contractors and DOD personnel who acted in bad faith. Looking at the brighter side of things however, it can be stipulated that such events can be considered an indicator that these policies and rules on ethical standards are now being implemented quite well. Either way, we cannot consider each effort to be successful not until we have the occurrences of fraud lessen to a considerable amount. What should always be the goal is zero tolerance of any type of fraud. The synchronization efforts of the federal government must go beyond the circle of agencies. It is always recommended that the lawmakers be vigilant enough in evaluating every policy and laws governing the federal procurement process. It is their job to look into the flaws in the laws and recommend better and more efficient laws to be implemented. To be fair with enforcement agencies, policies are now in the process of strict implementation as more and more efforts are being done to revise and tighten procurement rules especially in contracting data. The government’s central repository of contracting data has long been criticized for being incomplete and inaccurate. Last year, the Office of Management and Budget launched an effort to clean up what gets fed into the Federal Procurement Data System (FPDS) by directing agencies to sample their data for accuracy. The Defense Department is still working on validating its data. Depending on the agency, data is accurately entered into FPDS between 85 percent and 100 percent of the time. Automated reporting has made it easier for agencies to load data into the system and reduced the errors associated with manual entry under the old system. But the volume of contracts has grown, making the issue of validating data more important and more challenging. While the quality of the data in the database is improving, there are still problems, say some critics who use FPDS regularly. Even with automated reporting and validation steps, people entering data still make mistakes the current software can’t catch. The rate the accuracy of the data is a seven out of 10. The new certification requirement has raised the importance of data accuracy to the highest levels of management. Agencies are much more focused on getting data right than they have been in the past. With more than $400 billion spent through procurements each year, the data is critical to managing functions and determining the type of staffing needed, OMB procurement policy chief, in a March memo to agencies. The launch of the federal spending Web site, USASpending. gov, in December has given new insight into the accuracy concerns with FPDS. As of Jan. 31, 6 percent, or $23 billion, of the 2007 contract dollars reported in the system had an unknown level of competition, which means a box in FPDS didn’t get checked. The inaccuracies found in FPDS come from the push to be current, which meant GSA had to relax some of the verification rules. The government had the option of waiting months for perfect data or entering data as contracts were awarded to provide transparency. GSA is seeking smarter validation technologies when it upgrades to the next generation of FPDS in 2010. Instead of simply telling users which fields in their system are missing, GSA hopes to create a system where fields can be compared to make sure the data makes sense, Fornecker said. For example, the system would be able to flag a $6 billion award to a small business or question conflicting information, such as when a contract award is labeled as â€Å"not competed† even though two or more bids were received. The Defense Department won’t have an assessment of the accuracy of its data until spring, said Shay Assad, the department’s procurement policy chief. Software bugs and missing data fields in FPDS were causing some inaccuracies, and those are being fixed, Assad said. The biggest cause for inaccurate data is human error, but system errors also play a role. For example, the Energy Department reported that between 8 percent and 17 percent of its errors came from how FPDS interpreted the data sent by its contract writing system. The remaining errors were human errors, according to the Energy report. The ever-popular multiple-award contracts — long praised by acquisition professionals and contractors as a speedy way to get competitively priced goods and services without threat of protest — are about to get a makeover. The conference report for the Defense authorization bill includes a new rule that would give contractors who are eligible to bid on a multiple-award contract order the right to protest an order worth more than $10 million. The White House and industry have opposed this provision, claiming it would promote unnecessary litigation. Contracting officers would also be prohibited from awarding a task order worth more than $100 million to a single contractor without written justification, further limiting how the contracts are used. The conference report also includes another controversial provision that would require agencies to report all critical inspector general audit findings, including questioned costs, to Congress. Industry groups have opposed this provision saying it could misrepresent routine audit questions and misunderstandings as major contracting irregularities. Other contracting provisions in the bill include: new associate administrator position within the Office of Management and Budget’s procurement policy office that will be dedicated to acquisition work force programs, permanent acquisition work force training fund, and contingency contracting training for people outside the acquisition profession including whistleblower rights for contractor employees. One more thing to reconsider in the policies synchronization is training needs. A yet-unreleased survey of government acquisition employees shows the work force needs more training in contract negotiations, program management and performance-based contracting, a White House official said today. OMB is working with Federal Acquisition Institute and the Defense Acquisition Institute to craft training that targets these and other areas identified in the survey, he said. OMB has approached Congress to renew procurement offices’ direct hire authority, which expired on Sept. 30, to allow agencies to quickly fill these critical positions, he said. OMB is also encouraging agencies to rehire retirees to train and mentor new workers and fill openings. Apart from training rules synchronization, the Department of Defense is also accused of discrimination is hiring or employment procedures including contract awarding against minorities and women. Still, this issue is an important consideration in ethical rules and standards set by the Federal Government. There are critics in an online publication that pinpoints the following areas of improvement in relation to ethical rules synchronization: Reorganization: Some observers emphasize the need to rationalize and coordinate the web of federal programs serving minority- and women-owned firms. For example, in 1992 the U. S. Commission on Minority Business recommended the creation within the Commerce Department of an Administration for the Development of Historically Underutilized Businesses which would assume SBAs responsibilities. Graduation: The program now requires graduation after nine years, and has phased requirements of non-8(a) and non-federal business mix designed to wean firms from sheltered competition and dependency on federal contracting. In February 1995, of the 1,038 firms in the fifth through ninth year of  §8(a) participation, nearly two-thirds met or exceeded the minimum non-8(a) business levels. Some observers have emphasized the need for analogous graduation and business-mix requirements in the DOD and DOT programs. Regional/Sectoral Concentration: Our analysis found SDB contracts and limited competition concentrated in certain industries and regions, which is undesirable for minority and non-minority firms alike. For example, while DODs overall goal for SDBs was only 5 percent, more than 35 percent of all DOD construction awards went to SDBs, and more than two-thirds of these were awarded under sheltered competition. Moreover, in ten States, more than 40 percent of all construction contracts awarded to small business was awarded to SDBs. This concentration occurs at particular sites as well, where in rare instances virtually all small business contracting is with SDBs. On the other hand, some degree of sectoral concentration in SDB procurements is inevitable to balance the many sites and sub-industries with virtually no SDB participation, and huge procurements for weapons systems and the like, for which no SDBs are available as prime contractors, and still too few as major subcontractors. Additional efforts are clearly needed to expand SDB opportunities more broadly. Self-Certification: Because DODs program is based on self-certification by SDBs, it may be prone to abuse, particularly through front companies. For example, DODs IG investigated Tyco Manufacturing and referred the case to the US Attorney. The companys owner pled guilty to charges that he falsely represented his firm as Hispanic-owned and controlled. Top officials of Automated Data Management, Inc. were convicted of conspiracy to defraud the government for concealing the firms ownership structure to participate in the  §8(a) program. Self-certification has obvious advantages in terms of reduced administrative expense and regulatory intrusion. Nevertheless, this must be balanced with the importance of ensuring that affirmative action measures are fair, which means as free of abuses as can reasonably be achieved. Subcontracting: In FY 1993, the most recent data available, small businesses received about $63 billion of federal contract dollars, out of roughly $180 billion in total. About one-third of that amount was from subcontracting. SDBs, on the other hand, received a little over $13 billion in federal contract dollars, but only one-sixth of that was through subcontracting. These figures are consistent with the widely held view that SDBs face greater obstacles to subcontracting participation than do other small firms. The SBA and other agencies believe that expanding the use of SDBs in subcontracting is both feasible and desirable as a strategy for creating more SDB opportunities. Other Program Changes: Several earlier analyses by the GAO, the SBA Inspector General and commentators have raised criticisms of the  §8(a) program, several of which SBA is moving to address by aggressively implementing recent statutory amendments which had languished under the prior Administration. These are reviewed more specifically immediately below. Past criticisms are that too many  §8(a) contracts were awarded on a sole-source basis, i. e. , without competition of any kind. This criticism has largely been addressed by recent and pending reforms. The 1988 law reforming the  §8(a) program requires that companies in the program compete among themselves for contracts valued at $3 million or more. (There is a higher competition threshold of $5 million for manufactured goods. Currently, however, many of the larger  §8(a) contracts are open-ended agreements that started out as small contracts and grew well beyond the competition threshold when a contracting officer renewed the order. To increase the number of contracts available for competition, SBA has proposed regulations to change this procedure so that an estimated value will be set on these open-ended contracts, which probably will be higher than the initial value. This means more  §8(a) contracts will be subject to competitive bidding among participating firms. In all these cases, the Office of Federal Procurement Policy must now especially tighten its implementation techniques. This office does have around $350 billion annual spending (Office of the Federal Procurement Policy, Whitehouse, 2008). According to their website, The Office of Federal Procurement Policy (OFPP) in the Office of Management and Budget â€Å"plays a central role in shaping the policies and practices federal agencies use to acquire the goods and services they need to carry out their responsibilities. Established by Congress in 1974, OFPP is designed to provide overall direction for government-wide procurement policies, regulations and procedures. Given special authority for the procurement policy administration and implementation, OFPP is expected to find the means of having such procurement policies implemented in accordance with the Federal Ethical Standards. OFPP’s statutory authorities and responsibilities are set forth in the Office of Federal Procurement Policy Act, 41 U. S. C. 401, et seq. OFPP’s primary responsibilities. First, it is appointed to oversee the development of acquisition regulations. The Office’s primary focus is on the Federal Acquisition Regulation (FAR), the government-wide regulation governing agency acquisitions of goods and services. OFPP staffs are to review and coordinate such changes with the Office of Information and Regulatory Affairs. It is also its responsibility to formulate and coordinate acquisition legislation. OFPP oversees the formulation of the executive branch position on all legislation relating to procurement. In close consultation with the major procuring agencies, OFPP develops legislative proposals for the Administration and formulates positions on congressional bills addressing acquisition issues. OFPP staff works with OMB’s Legislative Reference Division, Office of Legislative Affairs, and congressional committees to explain and refine legislation as it proceeds through hearings, markups and conference to final passage. Apart from this, OFPP is required to lead the activities of the Chief Acquisition Officers Council (CAOC). The OFPP Administrator leads the Council’s activities on behalf of OMB’s Deputy Director for Management, who officially serves as the Chair. OFPP staff provides support to each of the Council’s working groups, which currently are focusing on competitive sourcing, contracting with small businesses, human capital, electronic government, performance management, and contingency contracting. The office also is responsible for collecting, developing, and disseminating procurement data. This responsibility is accomplished through several government-wide data collection tools, the most significant being the Federal Procurement Data System (FPDS). OFPP directs the Federal Acquisition Institute to improve the caliber and professionalism of the acquisition workforce. For example, FAI provides core acquisition training and workforce support to the civilian acquisition community and actively partners with the Defense Acquisition University to leverage workforce development opportunities. In 2004, OFPP chartered a Board of Directors, which reports to the OFPP Administrator, and ensures that FAI’s focus is synchronized with government-wide policy priorities. OFPP is responsible for developing policies, in consultation with SBA, that promote maximum participation of small businesses in government contracts. Lastly, it serves as Chair of the Cost Accounting Standards Board (CASB), an independent board which has exclusive authority to establish standards for use by contractors and subcontractors to achieve uniformity and consistency in the measurement, assignment and allocation of costs to government contracts. The CASB’s cost accounting standards are promulgated as regulations. OFPP provides staff support to the CASB. It is now but fair enough to say that Federal Laws on Ethical Standards relative to procurement policies are well defined, clear and tight enough. The problem arises on the implementation of such rules. It is therefore a strong recommendation to begin the strict implementation of such policies as soon as possible. The step can rightfully begins with appointing or hiring able, dedicated people to oversee the agency and those people whose morality and principle cannot be bought by material things, especially with money where the Federal government and the Department of Defense are undeniably abundant of.

Impact Of Globalisation On The Airline Industry Tourism Essay

Impact Of Globalisation On The Airline Industry Tourism Essay Globalisation Process is been a universal force. Factors contributing to globalization include market, production, culture, labour, technology, environment and regulation. Globalization provides huge potential profits to companies and nations. Air travel is a large and growing industry. Economic growth, world trade, international investment and tourism is been facilitated by Airline Industry. Various improvements regarding the air travel both commercial including government and private airlines have grown. Introduction of a few airlines from Boeing like Boeing 747 have increased the capacity of passengers to carry and have made it affordable for people to travel with luxury and comfort. Improvements and contribution from government has increased the development of resorts and infrastructure to attract lure tourists from the prosperous countries in Western Europe and North America. With the growth of economies of developing countries their own citizens are becoming the new international tourists of the future. The rapid growth of world trade in international direct investment has also contributed to growth in business travel. Worldwide, IATA, International Air Transport Association, forecasts international air travel to grow by an average 6.6% a year to the end of the decade and over 5% a year from 2000 to 2010. Airlines industry has been raised by up to 9% a year and is forecast to continue to grow rapidly, although the recession has hit the market in these years. The main air travel markets of the future will continue to be in and between Europe, North America and Asia in terms of total passenger. Example, Airbus and being the current upcoming airlines in commercial with new technological changes. CURRENT TRENDS: The current trends in India as well as other big players in the market based on the regulations are as follows:- The growth of the airline industry is tree having n number of branches irrespective of private or public sector. There has been 7% growth of air travel per year for both business and leisure purposes which grew strongly worldwide. The Scheduled airlines carried 1.5 billion passengers last year. As far as the leisure market is concerned introduction of Boeing 747 made it convenient and affordable for people to travel for new and exotic destinations. Net operating revenues in the quarter were under $2 billion, a 19% increase has resulted in strong anticipated payments volume, cross border volume and process transaction growth worldwide. Down from 7.4 per cent in 2007 IATA exects a passenger Growth at 5% in 2008. The government have merged the Air India and Indian Airlines into one Airline, which will be taken over other private airlines further as per the market demand. The airlines has low stock with the public, but now that there are a host of private airlines, customers are no longer willing to do so. The result is that the flag carrier has been losing both market share and public goodwill. The investment in the private industry is increasing as these days the public sector is been dominated by the private sector. CURRENT SITUATION: Mergers: Mergers have had a great impact as far as the Indian airline industry is concerned. Mergers have either enhanced the economy growth or have reduced it. As far as Indian market is concerned mergers within the public sector have taken place where by the upcoming results are not satisfactory. Expansion: The expansion has created new options for travellers, but it has not significantly affected Airlines position. For example, Air Canada estimated that it had a 90% share of Canadian travel agency in 2001 and sales and share of 75% seat capacity in the domestic market. After Air Canada gained control of CAI, it became the sole carrier on the majority of the top 200 domestic routes. untitled.bmp Approval of major decision: Unlike the private airlines the approval of civil aviation for major decision concerning the officialdom and the other legal formalities and the well being of the industry and the things accompanying it. Private sector investment: As in many other fields like banking or insurance where government allowed private sector entry, the state-owned entity has suffered on the same scale. Firstly the labour under bureaucratic procedures has result in long-delays in operational matters like purchase of aircraft, choice of routes, and sale of bilateral. Profits jump from 40% -50% as far as sales are concerned. OPPORTUNITIES AND THREATS The opportunities and threats basically imply the various opportunities that the airline industry is facing and going through whereas, the threats imply the rivalry, the new entrance and substitutes which in turn illustrates the way the progress of the industry or the business is going. Airlines and the allocation and maintenance cost. The airlines are one big industry with huge cost and investment where the allocation cost and the maintenance cost servers as the major factors for the industry. The cost as per as the price is concerned fluctuating market prices are a big threat to the airline industry as ression hits this area and the economy downfall would cut down on the financial part of the airlines to fit the things as per their budget. Like most other industries at this stage, airlines have not been immune to the global economic downfall. At the end of 2008 cargo traffic bottomed out, posting a dismal 25% may decline. Many airlines, particularly in the U.S., responded with aggressive capacity adjustments and an four quarter loss was served. The number of aircraft taken out of service exceeded the number of new aircraft delivered in the end of the year 2008. The expansion of fleets, which forced the airlines to drastically reduce capacity by cutting both flight frequencies and uneconomic routes. Adding to the weak aircraft utilization, defined as the percentage of revenue ton-miles divided into available ton-miles, resulting in disastrous fall in yield by 20%. Though 2009 contained high economies for the airline industry. International cargo traffic improved by 12% over from 2009 till present. Rising demand, shrinking capacity It includes two type of demand namely, the requirement for the flights are high by the passengers but the airlines having their flights are very less as compared to the demand. Due to the economy downfall the visa versa is happing a lot these days. The current ample space available onboard for most aircraft is quite less, though the capacity has been cut out. The market of airlines industry is expected to grow at 13%, and continue to grow at a progressive rate till 2012 as can be predicted. Regulatory pressure There is also increased awareness by industry and additional scrutiny given by FDA and other national regulatory bodies. The Regulations as per the government as to the directions and ways are still pressure and intervention from the private airlines. GOVERNMENT POLICIES AND ITS EFFECT: The response of government to various issues as faced by the airlines industry and the way the it affected the economy: Strikes: The strikes have been faced a lot when it comes to the airlines industry. As per the recent records to the policies given by the government of removal of workers from jet airways in India due to the recession crisis created a strike problem. As there was over staffing of employees jet decided to remove a few employees. Being private airlines the workers could not make a change in the decision and hence ended up with a strike. Finally government took a stand and the process was stopped accordingly. Conflicts: The conflict between airlines and the airlines with the government has many aspects relating to it. As Boeing 737-800 less than two minutes after take-off crashed on May 5, 2007 in the midst of a thunderstorm, but the report said poor weather or mechanical error and the government had nothing to do with it. Kenya Airways is hence fighting against Ethiopia Airlines, Fly540 as well as South African Airlines for control of Africas airspace with safety. The government thus came forward with it and a better management of its weather forecast and other aspects were asked to take care off. Also, Sahara and Jet airways were supposedly to become rivals as Sahara wanted to take over Jet but without having any liability. Hence, the later was taken an off as the deal did not crack out. Taxes: The government imposes several taxes as far as airlines industry is concerned. The tax starts from the upbringing of these airlines in various sectors. Thus, the government has imposed passengers tax for about landing in international airports. Thus an increase in the taxes has a negative impact on the economy though nothing can be done in this context, lest the price is increased considerably. Turnover: The turnover for the airline industry has been quite a subjective matter as in the past two years the economic downfall has removed many employees from their respective jobs, though government airlines are still not under the amount of pressure as per the private ones but a cut down in a salary is the problem they face. The growth in terms of the GDP has been progressing in the airline industry. They differ from country to country. As the highest GDP forecast is for Qatar Airways, Briatin and the least for Iceland. The industry is one with huge investment and huge outcome resulting in dominating a major portion of the economic industry. gdp_growth2009.gif Mergers: The mergers that include the contract between two companies or industries under the same footnote to come and serve as one influencing the other or improving the current scenario. The government are many times in support of the mergers depending upon the situation and the outcome of the merger. Currently as far as India is concerned the merger or takeover of the government airlines by a private one is been talked about. As the situation of Air India these days is been going verse as not sufficient airplanes to carry and Boeing have certain destinations and areas as per the government rule as to where the flights can operate and others. Hence, the government will cooperate if the mergers are for the well being of the economy else it will be of no benefits for the other. Findings: The expansion of the airline industry is on hype. The growth of the airline industry is having a positive impact on the economy as they in turn are the inflow of cash for various other activities. In general for the airline industry are to be meet when a decision concerning the same is been taken into consideration. As the civil flying standards are to be meet. The current trends or recession has hit the airline industry to a less extent as compared to the others. And hence, it still serves its purpose and is least affected by the economic downfall, effect was seen only on the initial stages where a lot of flights were cut down and those relating to the less economic places had no longer flight schedules. Difficulty is faced when a new player gets into the airline industry due to huge infrastructure and much because of the government rules and policies. Once the airline industry requires huge some of investment as well as a favourable balance to carry out the rest. Private sector has been dominating the airlines and future can be seen as the private players are the market leaders and the government intervention has been quite reduced. New techniques of constant improvement as far as the technical aspect of airlines is concerned and Boeing has made a few major changes in its airlines and technology has been improved for the better. Constant updating for comfort and luxury are taking the upmost priority and the cost are been kept into the budget of the current public scenario. Highly complicated set off recruitments and processes for talking the employees have been faced as far as the private airlines are concerned and government strictness over the official commercial airlines too have maximised. Cut throat competition have been faced with in the several companies of airlines, where by options for talking over the other is been the best outcome to reduce the competition. RECOMENDATION The regulations pertaining to the airline industry are quite transparent and need less scope of improvement. The target market should soon hit the lower income groups as well though efforts are been done for the same but not internationally. As per the flights schedules, weather and other environmental factor the frequency of flights should be increased. Negotiate long-term contracts with service providers to lock-in incremental fees and surcharges as such. Evaluate the feasibility of ocean freight and for some portion of international deliveries which hold importance. Establish and develop high Quality Agreements between appropriate stakeholders Develop a Plan B which means to hit the target market and serves the industry well. Further scope of improvement from the government of motivating the online booking strategy. Government intervention should be slightly reduced and proper taxes should be charged and reviewed. Strengthen and change the impact and regulation wherever necessary.

Childhood Obesity in America Essay -- Obesity in Children

It’s a scary feeling when climbing a simple flight of stairs only to reach the top and be completely out of breath. In America today this is the reality that many children face. Obesity has become an epidemic in our world, it has many contributing factors, affects learning abilities but there are preventive methods for it. Although little is being done about obesity, it's affecting the lives of many but mostly children and by a multitude of different factors. The rising numbers of obese children has reached an alarming rate. With many Americans, â€Å"†¦Ã¢â‚¬Ëœobesity’†¦carries the connotation of being extremely overweight. [But] health professionals define overweight as an excess amount of body weight that includes muscle, bone, fat and water; whereas obesity is specifically defined as an excess amount of body fat† (Andrews 1). More often than not we tend to switch these definitions and have false pretenses. Although, there are many health threats in the world today, â€Å"†¦childhood obesity (is) one of the leading health threats in the United States† (2). Even the statistics show that obesity is becoming an epidemic. In fact, â€Å"[s]ince the 1970s, the prevalence of obesity has more than doubled for preschool children and adolescents and more than tripled for school-aged children† (1). With the increasing numbers it causes people to wonder if there are other causes for obesity. Through tests and observations it has been found that obesity can be caused by other factors. Many scientists â€Å"†¦believe there are other causes for the obesity epidemic besides too many French fries†¦Ã¢â‚¬  (Belluz 1). Eating habits can contribute to obesity but they’re not the only factor playing into the bigger picture. For instance, â€Å"[p]ollutants, like DDE, are believed to... ...n't be the ones that are out of breath. Work Cited Andrews, Shirley P., and Stan Andrews. â€Å"Fitness fun for everyone: classroom games and activities to support reading and math.† Childhood Education 2009:97. Beebe, Ginger, and Joe Thompson. "The problem of childhood obesity." Arkansas Business 2010: 7. Belluz, Julia. "Born to be fat: does prenatal exposure to chemicals called 'obesogens' help explain the epidemic of obesity?" Maclean's 8 Nov. 2010: 89. DeSantis, Cari. "On child obesity." Policy & Practice 2010: 3. "Move it." Current Events, a Weekly Reader publication 25 Oct. 2010: 6. "Physicians Group Urges Schools To Go Veggie.† American School & University 2010. 5. Skolnik, Neil S., and Mackenzie Mady. "Clinical guidelines for family physicians: screening for obesity in children and adolescents." Family Practice News 2010:49.

Tonys Dreams in The Sopranos Essay -- Sopranos Show TV Psychoanalysis

Tony's Dreams in The Sopranos Intro Television has always tried to provide a true representation of the human condition. This is evident in the emergence of reality shows, shows based on true stories, and very realistic fiction. The sopranos is one of the few fictional shows that faithfully simulate the situations it tries to recreate. The sopranos is a show on HBO about Tony Soprano and his life in the mob. The show, created by David chase, shows immense Freudian influence in many scenes involving psychotherapy, Freudian theories, symbolism and dreams. David chase himself studied psychology in collage and admits it’s influence on the show. This report will deal with a series of dreams Tony soprano experiences in one episode of the show (season 2, â€Å"funhouse†). Background Tony soprano is the main character of the show. He is the boss of the soprano crime family and his life is divided into two sections. His family life and his criminal life. Even though they are mixed, both provide a separate view of Tony soprano as a man. At home, he lives with wife Carmela, son Anthony, and daughter meadow. His family, while at times dysfunctional, manages to stick together. He constantly cheats on his wife and doesn’t spend much time with his children. Meadow leaves the family to go to collage and Anthony Jr. struggles to make it through out high school. Even thought Tony shows consistent disappointment of Anthony Jr., it doesn’t come close to the emotions he has toward his mother. She mistreated Tony as a child and provided nothing but bad memories. His experience with his mother might have let him to posses a subconscious hatred for females, which he displays by only viewing them as sex objects. Tony didn’t have a bad relationship with his fa ther growing up, but that’s because he always blamed his mother. His uncle Jr., conspired with Tony’s mom to kill him after he was out of jail. This, and other events, let to they’re lack of communication. Tony’s crime family consist of his cousin, Christopher, under bosses like Big Puss, Pauly walnuts, Silvio Dante and other business associates. This group is loyal, but never hesitate to kill any one for they’re own benefit. They treat each other with the illusion of respect and honor, which (the lack of) is the cause for many of the conflicts present in the show. Involve in the middle of all of this is his psychothe... ...f by the ducks right?†. Verbal word play initiates and it eventually leads to sex. This dream shows us that the music indeed is a sexual cue. This is true because when the sexual acts start, the music gets louder and louder. Tony shows that he is able to control a lucid dream to a certain extent. The fact that he is aware of the dream shows that he is more in touch with his sub conscious then previously thought. Again, Tony is discussing Big Puss. Tony seems to realize that Big Puss is the enemy he has being hearing about. Sixth Dream This dreams concludes the series of dreams that define this episode. In this dream Tony is near a fish stand and talks to a fish. The fish is the same type of fish that he eats at the Indian restaurant. The fish that talks, is talking with Big Puss’ voice. He confesses, that he has being ratting out the mafia to the FBI. Tony questions him and gets angry. This scene displays obvious influence by the godfather. The term â€Å"sleep with the fishes† is used here by a dead fish. This forshawdoes the death of Big Puss and brings the story full circle.It is also ironic that the fish that got tony sick, gave tony the answer to solve his problem.

Victorian Newspapers -- Victorian Time Period

Victorian Newspapers: The Source for Inquiring Minds In William Makepeace Thackeray's novel Vanity Fair, George Sedley Osborne exhibits a desire to have his name appear in the newspapers. Furthermore, he is not the only one in Vanity Fair who is concerned with the newspapers, considering the fact that the words "newspaper" and "newspapers" appear twenty-two times in Thackeray's novel. Still, there is much more to know about Victorian newspapers than Thackeray imparts to his readers. Although George is unsuccessful in getting his name in print, the following information will be successful in illustrating to its readers the when, where, and why of newspapers in the Victorian era. The Nineteenth century included a monumental step for the world of newspapers. In fact, the "first papers to resemble the daily newspaper of the mid-twentieth century were the penny papers of the 1830's" (Hartman 17). Though their origins began in the Victorian era, the newspapers read today barely resemble the sparse "penny papers" years ago (Hartman 17). Reader Appeal Victorian newspapers found their start as expensive publications that were essentially unattainable by the lower classes. The reason for this inaccessibility is accounted for by the additional tax placed on newspapers during this time. This tax "took the form of a stamp duty, paid and recorded on every copy" ("Images"). Nevertheless, the sales of newspapers continually climbed. In addition, the "early select papers appealed only to man, the political animal" (Sampson 855). Indeed, the majorities of topics found in an early Victorian newspaper were political, and also sought to be partisan, rather than non-partisan. Finally, towards the end of the century, papers appealing to the "whol... ...ttp://www.uk.olivesoftware.com>. "Concise History of the British Newspaper in the 19th Century." The British Library Newspaper Library. The British Library Board. 09 Nov. 2004 . Dowd, Robert C. "A Brief History of Newspaper Publishing in Florida." The Florida Newspaper Project. University of Florida. 07 Nov. 2004 . "Extracts from the Times." Monuments and Dust: The Culture of Victorian London Collection. University of Virginia. 07 Nov. 2004 . Leary, Patrick. "Newspapers." Victoria Research Web. 07 Nov. 2004 . Rinhart, Floyd and Marion. Victorian Florida: America's Last Frontier. Atlanta, GA.: Peachtree Publishers, Ltd., 1986.