Marketing case Essay Example | Topics and Well Written Essays - 750 words

Marketing case - Essay Example that expands patronage and appeal from sports enthusiast all over the world; (2) employing players from diverse cultural and ethnic backgrounds that represents the universal appeal and representation from different countries (there are currently 64 players from 34 different countries outside the USA who plays in the NBA); (3) bringing the game to other countries through pre-season games (Europe, Asia, Latin America) and building modern arenas to expand and promote the global appeal of the NBA; and (4) expanding visibility of the NBA through rock concerts, tours, records, and designing an online website that could be viewed and accessed by viewers worldwide. Promoting basketball as a universal game has been an evident capability of the NBA as the organization was able to attract awareness and patronage from different kinds of people from diverse cultures and races. Promoting the game to a wider audience entails talent, skills, and abilities of the organizers and of management; as well as the players involved to make the organizational universally appealing. Employing players from diverse cultural and ethnic backgrounds is another capability that has been exhibited by the NBA through effectively sources players from other countries with the right qualities and skills (height, enthusiasm for the game, and skills in playing). As the case facts revealed, talented players like â€Å"China. Yoo Ming, the seven foot five inch center piece of the Houston Rockets, has a personality that appeals to fans around the world. Others include the Dallas Mavericks, Dirk Nowitzki,and seven footer from Germany, Pau Gasol of the Memphis Grizzlies, a native of Spain and also seven feet tall San Antonio Spurs guard Tony Parker from France,Denver Nuggetsa forward Nene Hillario from Brazil, Orlado Magic guard Gordon Giricek from Croatia, and the newest import, Darko Milicic a seven foot teen ager from Serbia, now playing for the Detroit Pistons† (Case Facts, par. 2). Expanding